The Role

Our Marketers are expert negotiators with both an eye for detail and a helicopter view

As a Marketing Manager at IQPC you will have complete bottom-line responsibility for creating and executing innovative, international marketing plans, deploying on-line and offline direct marketing tactics.

Our Marketing Managers are able to work under tight deadlines and enjoy being part of an enthusiastic, business-oriented and committed team. Excellent attention to detail is essential, as is the ability to trouble-shoot problems, act on their own initiative and think laterally.

Responsibilities

  • Conducting detailed response analysis and formulating targeted marketing strategies
  • Forging long-term marketing partnerships with associations and publications
  • Using a full range of online marketing tactics, including social media, online PR & SEO
  • Moving customers up the advocacy ladder and engaging with them using interactive and content led marketing techniques
  • Querying databases and generating list build strategies
  • Formulating communications strategies, including writing of promotional copy
  • Establishing close working relationships with vendors
  • Working closely with other internal departments to achieve project objectives
  • Hitting agreed targets for direct revenue generation and lead generation whilst controlling the event marketing budget

 The idea candidate will be / have

  • Educated to degree level 2:1 or equivalent
  • 2+ years experience preferred, ideally gained within b2b publishing, conferences or exhibitions
  • Exceptional interpersonal skills and a true team-player
  • Excellent communicator, verbal and written
  • Creative problem-solver, effective decision maker
  • Outstanding organisational, prioritisation and multi-tasking skills
  • Detail focused and analytically inclined
  • Ability to work independently under tight deadlines
  • Self-driven, results-oriented, with a positive outlook
  • Keen for new experiences, responsibility and accountability

Find out more about life in marketing at IQPC…

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