New Marketing Positions in Singapore

IQPC Singapore are looking to fill two new roles in their growing marketing team.  The first role is for a Senior Marketing Manager and the second role is for a Content Manager to help push our content marketing to the next level. Details are outlined below and interested candidates should email Marcus.Magee@iqpc.com.sg :

SENIOR MARKETING MANAGER

The role initially includes:

  • Creating and executing innovative marketing plans to promote the Singapore office’s events through combining email, social media, PR, the web and other mediums
  • Forging long-term strategic partnerships with key industry associations and publications
  • Making recommendations to management on the strategic direction of the events based on analysis
  • Forming close working relationships and creating personalized marketing plans for events sponsors and speakers
  • Completion of occasional research projects assigned by senior management

If successful the role would expand to include some management responsibilities in the next 6 – 12 months.

The ideal candidate would have:

  • Demonstrated success as a marketing manager for at least three years (some management experience would be beneficial)
  • Excellent communications skills and ability to effectively negotiate strategic partnerships
  • Demonstration of ability to make strategic decisions based on analysis
  • Extensive knowledge of email and internet marketing
  • Ability to write effective sales copy
  • Proficiency in Word & Excel with experience in CRM/Database tools

Interested candidates should email Marcus.Magee@iqpc.com.sg

CONTENT MANAGER

As the Content Manager you will spearhead the creation of compelling, dynamic content that inspires, drives thought-leadership, and ultimately generate leads for IQPC’s various events in Asia. This will include sourcing and/or writing new content (incorporating SEO copywriting principles), as well as enhancing existing content provided by other departments. The Content Manager will work across all events generated by IQPC’s Asia office, in conjunction with the specific event Marketing Managers.

Responsibilities

  • Manage the workflow of content generation from conception through implementation and serve as editor for externally-produced content before it is published and distributed
  • Research, find, or curate the most remarkable, meaningful and shareable content related to all of IQPC Singapore’s events, leading to the creation of a minimum of 3 value-added pieces per event. Content types might including articles, white papers, guides, infographics, interviews, videos, presentations, case studies, blog posts and more
  • Contribute ideas in terms of effective distribution channels for individual pieces of content, maximizing the reach across channels such as press and social
  • Management of IQPC’s local social media presence on LinkedIn, Facebook, Twitter, YouTube etc
  • Assist in writing and editing branded IQPC content
  • Track metrics to analyse the success of content marketing efforts and optimise accordingly
  • Assistance with individual event-specific Communication/PR strategy’s as and when required
  • Keep a close watch on news and trends in order to generate themes/topics for content production

Required skills and competencies

  • Experienced. Minimum of 3 years of marcomms / writing experience preferably in a professional business environment
  • Educated. Bachelor’s degree (or equivalent) in communications, journalism, marketing, technical writing or related field
  • Excellent Communication. Exceptional writing skills with demonstrated proficiency in creating engaging demand generation content.  Excellent interpersonal, written and oral communication skills are a must
  • Flexible. Outstanding organisational and prioritisation skills combined with the ability to juggle multiple tasks and work in a fast-paced office environment. In return we are open to flexible working arrangements for the right candidate
  • Independent. Ability to work independently under tight deadlines

Interested parties should email their resume, a portfolio of past work and an accompanying cover letter to:  Marcus.Magee@iqpc.com.sg noting availability and salary expectations.

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