Our Sydney Office Shares it’s Fundraising Efforts… #karki-on-a-mission


It didn’t take long for me to decide I had to go. Nepal had just been hit a massive earthquake and as the hours passed the damage was apparent. It had been two days since the 7-4 magnitude earthquake had hit Nepal and there were ready 3000 people dead and the toll was rising. Tens of thousands lay inured and hundreds o thousands of houses were unlivable. I was fortunate enough that all my family back home were safe and accounted for. I only had one thing on my mind – even I could make a difference to one life then it would all be more than worth it. A few of my IQPC colleagues were already doing their bit to help with the relief efforts, weather it is donating clothes or medical supplies or money. This inspired me even more to go there and try and be of some help. With some help from my friends at GELATO MESSINA we were able to source 5O one litre tubs of some of their favorite Gelato. The whole Sydney office came on board with the idea, next thing you know all the gelato was gone and we had managed to raise $800! The support I received was amazing.

On the 1st of May when I reached Kathmandu the situation was devastating… In some of the villages not one house remained. It looked like everything had been uprooted from where it stood. Some houses lay precariously close to falling with bamboo stumps as the only support. It was chaos. Thanks to the global support and an army of well-wishers food and medicine was available in most places. A few of my friends and I decided we will try and reach one village first and dedicate our resources there. We identified a village in the Kavre district and set up camp there. In the three days we stayed there, we built 4 temporary toilets, put together packages containing buckets, sleeping bags, sleeping mats, soaps, sanitizers, blankets, clothes, sanitary pads, baby formula and first aid kits along with emergency blankets to the 70 households in the village. We also ran a drawing/sketching camp for the kids in the village. I managed to get the kids to sing and dance in a big sing-along session after the drawing class was over. Seeing those kids smile was one of the happiest moments in my life. With the remaining funds we organized for tents blankets and baby formulas to go to Sindupalchowk one the most affected areas.

The drive there was terrifying as I was driving between two rows of either fallen or falling houses. Even though we had taken a four wheel drive vehicle we could only manage to go up to one third of the way and the locals from the village were called to pick up the package. There were twenty odd locals who made the three hour trek to come and take the supplies. When they reached the car and saw the supplies that awaited them you could see the joy in their eyes, it was almost two weeks after the quake and it was the first of any supplies they had access to, they couldn’t wait to share the supplies with their family.

I was driving on the foothills of a mountainous road when the second earthquake hit. 7.4 it was. I could see the whole village shaking in front of my eyes and people running out in the streets. I have never felt more helpless. After the shock, news started coming of even more fatalities and destruction, seven thousand people had already been confirmed dead and there were still a lot of people unaccounted for. News of the second earthquake spread across the world and my friends and family in Sydney and colleagues at IQPC Sydney were worried.

I managed to get in touch with a few of my colleagues letting them know I was safe. It was a rather pleasant surprise when I received an email saying that Noel our managing director had generously donated a thousand dollars to help out with the cause... With those funds I managed to send another fifty blankets, tarps, sleeping mats and baby formula to the same village in sindupalchowk we had earlier gone to. We also heard about a person in Dolakha district who had housed around sixty people in a makeshift tent in his backyard. A lot of those people were elderly or sick and needed. We managed to send them medication and a package with Tarps, soaps first aid needs, oil, tea ,sugar, salt and blankets.

Earlier in my trip I had met lady who ran a free school for poor kids. She had mentioned that after the earthquake a lot of kids had not come back to school she said she had started providing free lunch to the kids as a way of getting them off the streets and back to school. With my remaining funds I secured enough supplies including rice, biscuits, oil, sugar, tea, flour,  salt, sugar noodles etc. to run the kitchen for a month for all the kids.

It was now time to pack my bags and head home. It wasn’t until I actually sat on the plane I had time to think about the trip, I felt very grateful. One thing I learnt is that the worst of times brings out the best in people. With the positive vibes of all my colleagues from IQPC I had managed to share some joy and happiness and relief to people most in need. I managed to bring back blessings from a lot of elders, smiles from a lot of kids and well wishes from a whole lot of villagers. I also realized that when the wrath of nature hits there is very little we can do no matter how advanced the technology is or how prepared anyone is and we should always treat nature with respect.

Jason Romain’s feedback from attending ‘Leadership Lessons’ from Leadercast

I recently attended (watched?) the Leadercast online event, billed as the largest leadership event in the world. It featured presentations from a great range of speakers including Seth Godin, Rudy Giuliani, Peyton Manning, Ed Catmull and Malala Yousafzai the “Bravest Girl in the World”. There was numerous highlights and the Q&A’s between speakers was very insightful, but here’s a few of my highlights:

“Limit your field of view and you will see more!”, From ex Navy Seal Rorke Denver, I see this all the time, and am often guilty my self. As an even wiser colleague once told me, Don’t boil the ocean!

“Bravery is a team sport”, Ed Catmull from Pixar told a great story about how someone accidentally deleted a whole section of Toy Story 2 from the hard drives. Imagine that? but remarkably no one reverted to the blame game, instead they focused on fixing the process which allowed it to happen, if the finger of blame had come out it would have killed the culture that allowed creativity to thrive! Even though they knew who did it!

“Leadership is a path of Self Discovery”, I can’t remember who said it, but just take a look at the range of speakers, you would find it hard to put together a more disparate group, yet they are all leaders in their own right. Everyone must find their own style of leadership, and there is no right or wrong answer for any set management or leadership challenge, you just have to be true to your self, be honest, and find your voice.

For bonus marks you can download your FREE special report on 12 Principles of Great Leadership.

New Opportunities in Sydney

IQPC Sydney, Australia is expanding and as a result they are currently recruiting for a number of new roles.

For more information on any of these opportunities please email Reynah.Fernandes@iqpc.com.au.  The current positions include;

Watch this video for some more insight into working at IQPC Sydney:

Meet Monica Zgurova- A New Marketing Manager In The UK Office

Monica Z

How long have you been with IQPC?
I started in July 2014, so approximately 10 months.

Where have you previously worked before joining IQPC?
I graduated from Uni in Miami in May 2014 and came to England in June. I attended a Graduate Fair in London and I met Karen [Walter] and Joby [Turner]. They wooed me……. A week later I attended a group interview from the recruits of the graduate fair and the following day had an interview with Effa [Emelia]. She recruited me on the spot and invited me to the crazy IQPC Summer party that evening…which was such a fun and interesting introduction to the company.

What has been you most interesting experience (apart from the Summer company party)?
I became an expert in Mining and Port Expansion in a very short time which is something that I never expected to know about in such depth in such a short timeframe (2 mths). I know all about dredging!! This was a good introduction to the variety of topics IQPC have as conferences and subsequently the diversity of the events that get assigned to me.  I find this exciting because it keeps me on my toes, every day brings new challenges. You cannot get comfortable with media partner acquisition, as you need to adjust your pitch and your approach to the different markets.

One of your first tasks was Media Partnership acquisition?
Yes, I took on some events where partnerships needed love, where I was tasked with the media coverage for them. I secured around 20 media partners in two weeks.

What was your secret to secure so many in such a short time frame?
I think it is about not treating it as though the potential media partner are doing you a favour and selling them the value of being associated with the events.

So what has been your biggest achievement to date?
Mastering all IQPC processes and internal systems in a short timeframe.
Getting 9 media partners secured in one week.
Secured 9 times the average number of downloads for one piece of content.
Marketing through sponsors where 5 sponsors emailed my event information to their network.
I felt a big achievement when I was working across 17 events when I was only two months in the business.

So you seem an expert at Media Partnership acquisition, what is your secret?
It is very important to have media partners working in conjunction with our internal data as we are able to widen our target audience that we would not be able to reach without the industry specific media partnership. Every week I review the performance of my media partnerships and if they are not performing I go beyond the brief and conduct my own research on related and competitive events.

Once you sign off your event, it does not mean media partnership acquisition is over, I am continually reviewing and reaching out to media partners. On a typical event I would reach out to approx. 25 media partners during the event cycle. It is important to overreach to ensure you get the return and they are instrumental in securing content.

I have reached 250 downloads on one piece of content where the media partnership was instrumental in achieving this number. The content and a strong message in the campaign also contributed to this high yield.

Do you think content works?
When topical industry issues are addressed through the content we produce, it provides an urgency and awareness to our prospects for the need of more knowledge. This in turn, connects their challenges to the conference topics, which encourages them to become a delegate. Content really sells the value of our events as the are topical, relevant and industry specific.

So who produces the content for you?
Online Content Manager – they are experts in the industries they work in, and creative so they produce some really strong compelling pieces.

Do you take part in the process?
I do because it is very important to maintain a good relationship with your OCM in extracting the value and communicating this to our target audience. The producers are also an important part of the process as they have expert insight on the market needs, so it is very much a team effort.

What do you like most about your job?
I love how IQPC encourages innovation and ideas and we can experiment (within reason) trying out new ways to increase our results. For example – I LOVE landing pages. It helps me combine my geeky and creative side. One thing I am testing on my events is using a landing page instead of the standard agenda download form and it has increased downloads by 85%!

You  work in the UK office, it is one of the bigger offices in IQPC – what makes you come in every day?
I love this office as we truly do work as a team and share ideas and get excited about each others results. This makes us a better performing team.

So are you saying you are not competitive?
Gosh we really are, that is why we experiment so much. But we do like to share. Everybody wants to be on Nicole’s [Abbott] email where the subject line is ‘Check this out’……’Great Results’…..

What do you do after 5.30?
We are bit of a family, we often go for a drink after work, or go for a run, or go shopping…but I do also sometimes have a personal life.


When we heard the incredibly sad news that our colleagues’ little boy is currently undergoing chemotherapy treatment at the Royal Marsden Hospital, the London office decided it was time to take action. Our party planning committee Social IQ joined forces with our exceptional event organising team (and numerous other volunteers) to create a day of fundraising that would go down in IQPC history.

Of course as an events organiser, team work and team spirit is at the heart of everything we do – it’s the reason we’re able to produce such high quality events year on year, but there was something really special about Friday 24th April 2015.

I’ve seen collections for charity before but nothing quite on this scale.  Everyone in the office seemed to have embraced the fund raising efforts, whether they baked cakes, biscuits, scones and other sweet stuff for the cake bake or whether they bought ticket after ticket in the raffle, (a BIG thanks to so many of our regular suppliers who donated such fantastic prizes) or whether they bid a small fortune to win prizes in the auction (ATP finals tickets, designer handbag, signed football shirt) – IQPC London got involved!

Our management suggested that everyone finished work at 4.30pm, supplied drinks for the entire company and then declared that IQPC would MATCH what ever money we had manage to raise. So how did we do? We raised a fantastic total of £10,000 for The Royal Marsden Hospital – a very worthy cause.

It felt like pretty much all 280 members of staff moved from the office to the closest pub and carried on celebrating a fantastic day of fundraising – it really was an electric day and one that should make all our employees very proud to work for a company like IQPC.


cake buyers cake sale queueforcake2 raffle raffle123 raffleaction

How does a new Marketing Manager produce staggering results?

Jason Romain asked Carrie Simon, (Marketing Manager, New York) what were her secrets when yielding staggering results on her events when she is very new to the IQPC business.

Want to know more???  Well Carrie has been very open and has shared her tricks. I think there is a lot to be learned here.

So Carrie, you’re new to the business, what is your secret for having such successful marketing campaigns on your events?

I really want my events to not only meet their goals, but to surpass them.

I found that it’s really important to work closely with your team to find solutions to challenges. For example, when it was unclear if we would reach 100 delegates for Lightweight Tactical Vehicles Summit, I met with the event producer, Brian, to discuss what we could do to generate more awareness. During the past week and a half we decided to push speaker discounts, extend the early bird special and do LinkedIn posts on both of our accounts. Brian’s LinkedIn posts generated 15 additional downloads, and we had two delegates come in from the speaker discount.

I worked closely with Oksana too. She put me in touch with a speaker who gave me a whitepaper that was one of our highest downloaded pieces of content for Auto Cyber Security (we’re doing the same for Cyber Security for Healthcare). We also worked together to push speaker discounts throughout the campaign, which brought in 6 delegates.

Media partner outreach is one of my favorite parts about the job. I think it’s important to spend time researching which ones will be most relevant for each event, and then pitching them the value of a partnership. The way I look at it, is that if an event can generate 40 delegates from our internal database, imagine how many more delegates we can reach with spot on media partners.

The past seven months have definitely been a learning process for me—Luckily I’m surrounded by a great team! Maria, Dionne and Katrina have given me a lot of great tips and new ideas. I’m really excited about the events that I’m working on. Hopefully, next next month I will have another event reaching 100 delegates!

Why is Media Partner outreach one of your favourite parts of your job – what did you do so differently?

I like to find a direct tie into why a media partner is perfect fit for an event. For example, if they’ve recently published an article on the topic, I will use that to leverage why they should partner with us (plus it’s a great way to get content).
I also like to pitch how our event is unique and different from competitor events.
When I’m pitching a prospective media partner, I like to open with a statistic or an interesting fact. These editors get many emails each day, and I want my email to stand out. It also shows that you’ve done your research on the topic.

You seem to have a good relationship with your production team – do you think this is important?

I think that working with producers is vital to the success of an event. It’s a great way to brainstorm new ideas and connect with speakers. When it was unclear if we would reach 100 delegates for Lightweight Tactical Vehicles Summit, I met with the event producer, Brian, to discuss what we could do to generate more awareness. For the Automotive Cyber Security Summit, I worked closely with Oksana who put me in touch with a speaker where I secured our highest downloaded piece of content.

You seem to have a lot of success in terms of content, what did you execute?

In terms of content, I’ve had a lot of success with the “Top 10 Automotive Cyber Security Stories Report” that was created for the Automotive Cyber Security Summit. This piece of content highlighted automotive cyber security articles from Forbes, Infosecurity Magazine, SAE & more, and was then connected back to the event. This brought in 104 downloads. We also compiled a speaker interview Q&A piece, which highlighted three different speakers and their industry perspectives. This brought in 87 downloads.

Tell me more about your social media outreach.

In terms of social media outreach, I’ve found that LinkedIn promotion works the best. When I’m reaching out to a perspective LinkedIn media partner, I pitch them on the value that the information will have for their member base. I also show them how I can help them grow their group (logo inclusions in marketing emails/logo & LinkedIn profile listed on website/etc.)

Congratulations Carrie (and team) on the outstanding results!!!

“IQPC is a fun, friendly, entrepreneurial working environment”

We recently interviewed one of our sales reps in Sydney, here’s what he had to say…

Australia ImageWhat attracted you to work for IQPC?

As a fresh graduate, I was keen to make my mark in the business world. IQPC recognizes strengths and skills in people, and they saw potential in me, offering me a chance to build a career in the exciting field of business and corporate events. On top of being located in the heart of the CBD, it’s a great entrepreneurial role in a very dynamic industry.

As part of the inbound sales team, I have the unique opportunity to work on multiple events across varying industries that the company researches and produces. My job is to have meaningful dialogues with people in different job functions to see how our events can help them in their positions and careers.

My biggest achievements so far are –

  • Runner up for ‘Company’s Rising Star’ award
  • Highest written delegate revenue in 2014 @ 85k in 1 month
  • Consistently in the top spots of the revenue leader board
  • Identified and being mentored as a ‘future leader’ within the business

If you had to sum up IQPC in one sentence, what would it be?

In a nutshell, IQPC is a fun, friendly, entrepreneurial working environment with endless opportunities for growth and development.

Besides benefiting from world class training and a great workplace culture, IQPC understands your career objectives and will give you 200% in return for your 100%. The opportunity to work in international offices such as New York, London or Dubai is a testament to the company’s willingness to help you with your role and setting you up for success.