The Sales Development Programme 2015

If you are just getting started in your sales career and have a burning ambition to progress and to ensure you become the best you can be, the sales development programme in London could be the ideal next step.

Every graduate role claims to offer training, but how many companies actually do? Every business claims to have progression, but how quickly can graduates actually move up? IQPC offers a 3 month training programme which is designed to get you from total novice (you don’t need any experience) to sales manager. This is a fast track training and development programme for talented graduates and it’s not for the faint hearted. We’re serious about investing in graduates and keeping them in our business for a long time…

We offer –

  • The best sales training in the events industry
  • A coaching programme to tailor the training to your specific developmental needs
  • Assignments designed to develop key skills and bed in top performer habits
  • £22.5k salary, increasing to £25k on completion of 3 months
  • A competitive commission scheme which enables a realistic OTE of £60k in year one in the role
  • Company Benefits
  • Long term career progression

If you are interested in joining the next Sales Development Programme, please contact us asap to arrange an interview.

An Overview of IQPC Exchange

What is it like to join the sponsorship sales team at IQPC?

Happy New Year! We’ve got big plans in 2015 and the growth of our sponsorship sales team is fundamental to driving our business forward. We are really excited about the opportunities within our London office, this truly is a great time to join us!

Some members of our sponsorship sales team progressed from delegate sales positions in the business, others joined us from competitor organisations or sales roles outside of the industry. In fact, some of our team have rejoined IQPC after doing different things. I interviewed some of our current sales team to find out more about what it was like to join the sponsorship sales team and what keeps them working here. Here’s what they said…

“Since being in the events/ conference industry for many years you get to hear who the key industry players are and who not to work for. I started off my career at another conference company which I believe gave me great grounding to be the sales person and manager that I am today. I joined IQPC in November 2013 and the minute I walked in the office I was greeted with great people, a great working environment but more importantly people seemed like they really enjoyed working here.The quality of the events is very high level, the whole process is very tight and they run very smoothly. More importantly clients who invest large sums of money are actually getting a ROI which makes my job a lot easier! I am really enjoying my time here, also It does help that I got my first deal within the first 4 days of being on the phone so I realised money can be made as a new person if you put the work in…” Ben Sponsorship Sales 

“When I left IQPC, I missed the people and the social aspects to the job, I decided to come back as I had a chance to do a role with more responsibility. I had a chance to work in two sectors with more account management and more opportunity to meet clients.” Andrew – Sponsorship Sales

“I left IQPC as I felt that I had gone as far as I could have gone in terms of my sales development, I wanted to add more strings to my bow in terms of working in different sectors and learning other approaches to sales. I really missed the feeling of being part of a family, being with a competitor made me realise that actually, IQPC does have quality sales people that are technically strong and intelligent. I missed being around those people because they made me better at my job. I also missed the regular training we were given, but above all, I missed the 40 minute door to door journey!” Maz – Sponsorship Sales

If you are interested in having a further conversation about the chance to join our sponsorship sales team, please send your CV to

What does ‘The Apprentice’ TV show really know about interviewing?

Most of you will at least have heard of the BBC1 reality game show programme “The Apprentice” and for those of you that are more dedicated viewers, this week you will have seen the infamous interview round.

The remaining candidates meet with a series of interviewers who expose potential flaws in their business plan, uncover any embellishments or lies on their CV, as well as testing how well the candidates cope under pressure – all standard interview stuff, right?

Imagine arriving at a company, walking in to the room and having the interviewer refuse to shake your hand. Imagine that interviewer lacks the common courtesy to stand up when you come in to the room and also doesn’t offer you any eye contact. Imagine then that this same person swears at you and orders you to leave the room without actually ever interviewing you at all.

Let’s be serious for one minute, if this were a real business that was actively recruiting, would anyone actually want to work there?

Fortunately most businesses that are recruiting are better at remembering that interviews are a two way process, fail to impress in that first meeting and it’s highly unlikely that the candidate is coming back. As a business looking for the best talent in the market place, candidate attraction is at the top of our priority list for 2015… interviewing ‘Apprentice’ style is definitely not.

Interrogation and bullying tactics (shouting over a candidate’s response or not giving them the chance to answer your question) have no place in the real world of recruiting. Candidates should expect questions based around their professional experience, not a series of attacks that are so aggressive they reduce the candidate to tears.

‘The Apprentice’ is great entertainment; but any candidates who are job searching at the moment should expect much more positive interview experiences – rest easy, it’s only a game show.

How I Got Arianna Huffington to @ Mention Me on Twitter

As the Manager of Talent Acquisition for IQPC’s New York office, I am always looking for continuing education opportunities. Luckily, IQPC supports training and development for all its employees, and so I was fortunate enough to get to attend the LinkedIn Talent Connect conference two weeks ago in San Francisco. The conference was a massive convention of Talent Acquisition professionals from all industries, company sizes, and experience levels, coming together to hear presentations on best practices, data analytics, and future trends.
The programming I witnessed was incredible. I took pages and pages of notes, and came away with so many great ideas that I can’t wait to implement in my day to day recruitment practices. Aside from all the new information I got, one of the things I was really excited to hear was the confirmation that we were already getting it right in so many ways. Here at IQPC, we value our candidates and the time they put into the interview process, and our candidate experience reflects that. We know that changing jobs, or starting your first career out of college, is a big deal, and we want it to be a careful and well thought out experience for both you and us.
On the last day of the conference, I was lucky enough to hear Arianna Huffington give the closing keynote speech. For those of you who may not be familiar with Arianna, she’s the genius behind The Huffington Post, an online news platform. During her meteoric rise to becoming the media mogul she is today, she suffered a terrible breakdown from exhaustion and sleep deprivation. This incident, which resulted in a concussion, a broken cheekbone, and multiple stitches from when she collapsed, led her to reexamine the working conditions that had gotten her to that point.
In her brilliant and hysterically funny speech, Arianna talked about the importance of “leaning back to lean in”, or simply that rest and relaxation are as important to productivity as virtually any other tactic you can implement for yourself. If you are not well rested, your productivity and creativity suffer greatly, contributing to burn out, exhaustion, and other maladies which cost us as employees, our employers, and our economy millions each year.
During her speech, I was so glad to hear that this was another way that IQPC is “getting it right”. We don’t roll over our employees’ paid time off from year to year because we actually want people to take vacation! Like Arianna, we realize that our employees are happiest and most productive when they are rested, relaxed, and happy to come to work everyday. The work/life balance that we promote at IQPC recognizes that we work to live our lives, not the other way around.
After Arianna’s amazing speech, I was so inspired that I took to my Twitter to comment on how I was feeling, and below, dear readers, is a screen shot of what happened next. All I can say is that now I can die happy, and of course well-rested.


Liked this content? Connect with Daria on Linkedin

Conference management is an excellent career choice…

For those of you that read the, you will have spotted this article by Michael Skapinker earlier this month. For those of you that didn’t, here it is in it’s full glory. Naturally, we couldn’t agree more.

Several people I have met recently have asked bashfully whether I can help a daughter or son get into journalism.

I tell them there is nothing I can do; the Financial Times’s graduate entry and internship schemes have procedures laid out on our website.

But I ask why their children want to be journalists. There are far fewer openings than there used to be and competition for those is fierce. The outlook for the profession isn’t great.

So what should they do? In the 1967 movie The Graduate, Benjamin Braddock, played by Dustin Hoffman, is approached by a family friend, who says to him: “Just one word. Plastics. There’s a great future in plastics.”

If I had one word for a graduate today, it would be: events. There is a great future in managing events.

There are plenty of other careers: teaching, nursing, medicine, engineering, banking, management consultancy. Some of those are socially useful. The last two are better paid.

But there are five good reasons to go into the events and conference management business.

  • It has a future. A curiosity of the internet age is that the more opportunities people have to talk and see each other online the more they want real contact. You can see it in the number of live events: concerts, debates – and business conferences.

In its Occupational Outlook Handbook, the US Bureau of Labor Statistics says it expects employment opportunities for meeting, convention and event planners to grow by 33 per cent from 2012 to 2022, “much faster than the average for all occupations”.

  • You will pick up valuable skills. Whenever I speak at or chair a conference, I am struck by how much the organisers, at every level, have had to master: choosing a venue, evaluating the acoustics, deciding where everyone is going to come in and how they are going to move into the hall, whether the speakers have arrived, how soon to fit their microphones, how to get everything to run on time.

There are crises to be managed, such as speakers who are delayed. There are other contractors, such as sound engineers and translators, who have to be co-ordinated. Many businesses talk about execution. At conferences you learn how to execute, or the whole event goes awry.

The skills required are advancing all the time. Rob Davidson, who taught events management at Westminster and Greenwich universities and now runs MICE Knowledge, a consultancy, points to the level of technology in today’s conferences. Many events are webcast; they often have their own app.

  • The intellectual content is high. Conferences need more than organisational and technical skills. Agendas have to be crafted and speakers contacted. Each conference requires industry research, getting to know the companies and their people.

You won’t get much time to listen to the speeches. Consider yourself lucky. Many of them are dire. Running conferences is more fun than attending them – but the preparation means there are endless opportunities to learn about new sectors.

  • It is easy to get experience. There are undergraduate and postgraduate courses in events management, but they are not essential.

Most universities run conferences, especially during the holidays. You can volunteer for or work at those. It is a chance to see whether you like it, and you then have something to present to future employers.

  • It is a great stepping stone to other things. Mr Davidson says most of his graduates tend to stay in events management and move up. He comes across them running large venues or trade shows.

But if you do want to do something else, this is the perfect career to make contacts. You meet the top people at a huge range of companies, government departments and international and non-governmental organisations.

You also get the chance to impress them. Conference speakers, however experienced, are nervous. Look after them, get them on and off the stage, tell them how well they have done and they are more likely to remember you.

Do you want to get on board? Hhave a look at our current vacancies.

Training at IQPC

When candidates put themselves on to the job market, the driving force behind their job hunt is inevitably varied; we’re all motivated by different things. However, there’s one requirement for the future that comes up again and again in these conversations – training.

Regardless of how senior the individual is, the desire to join a business that offers training seems to be a common theme. Of course it’s on every job description out there, every business claims to be offering it, but how many businesses actually do? We are incredibly proud of the training that we offer across our business globally, we believe it really sets us apart from the other organisations in the industry; in fact we often get feedback indicating exactly that!

The induction training in sponsorship so far has confirmed what I already knew really (having experienced what other companies in the same space has to offer) – IQPC training is industry leading” – Alex

Any new starter coming in to a sponsorship position in our company can expect to undertake a very detailed 3 month training induction. We cover the A-Z of solution selling and best practice, giving every sales person that joins this business the same platform to accelerate their career from. This is a set schedule of training sessions that really works, conducted by every senior manager in our business. (It’s a great way to meet our senior management team, 99% of whom have progressed in to their current position.) There really is no stone unturned and even season sales veterans have come away with another string to their bow.

“It was very useful for me to find out more about IQPC – history, departments, successful projects. But the most important thing is that I saw how people are excited about what they are doing at IQPC and their contribution is highly appreciated within the company.” – Geniya

Of course the training doesn’t stop there. Regardless of how long you have been employed in our business, training will feature in your week, every week. This could be collaboration with other sales people in the business, 121 training with your manager or external training on current challenges. This environment is one of constant development, we persistently look at ways to be better, and we aren’t afraid to try new things. We actively look to recruit people who want to better themselves, so if you had ‘training’ on your criteria list, I can confidently say we’ll tick that box.





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